Internet as a recreational means a study on Dhaka city
Executive Summary
Recreation is a relative term that varies from one individual to other. The general meaning of recreation that appears to maximum of the people is to refresh the mind through some means or activities.
Many of these events of recreation as included in the recreational facilities of Internet helped to determine the relation of the preferences for recreational facilities in the Internet and outside the Internet.
Dhaka being the capital of Bangladesh has decorated herself with lot of entertainment facilities. But, fail to ensure a suitable environment for enjoying those facilities.
A recreational facility, which is common both in Internet and outside the Internet then people are likely to prefer the one which is easy to avail. In case of Internet it becomes the third priority to the consumers as a recreational means. Same happened to games, poems, and classic stories etc recreational facilities of Internet. Due to various reasons like inadequate technology advancement, high cost etc people are ignored about the recreational facilities offered by the Internet.
Maximum of the consumers preferred a relaxed environment in using Internet at home. Besides less cost, hi speed, non-availability of Internet connection at home, people were also found to go to cyber café for additional means of recreation like gathering of friends and freedom.
The trend of using Internet was found positive. The overriding factors that are identified by the respondents for increasing trend of Internet is People want a means of recreation, which will allow him a complete freedom in enjoying that. Internet is a good match to such requirement.
Through the survey only 7.5 % of the respondents were found considering Internet as a successful means of recreation. Rest 92.5% respondents considered it to be an unsuccessful one.
Introduction and Background
Recreation is a relative term that varies from one individual to other. The general meaning of recreation that appears to maximum of the people is to refresh the mind through some means or activities. Every individual with unique characteristics has own preferences as a means of recreation. With advancement of the technology these options of recreations have also greatly increased than before. Innovation of Internet certainly has added substantial value in this era. This potential value addition by Internet as a means of recreation has been focused in this study.
The topic” Internet as a recreational means a study on Dhaka city” has been selected as a research topic of Research methodology in business. A detail research on the topic has helped to obtain a real life exposure of recreation within the consumers of Dhaka city and thereby gained demonstrable skills and expertise in forecasting their pattern. Through the research reasons have been identified for not preferring the existing recreational facilities by the consumers within Dhaka city other than Internet and their current trend in using Internet as a recreational means. This will lead the marketers in planning their activities to influence these customers group.
2.Problem Statement
Dhaka being the capital of Bangladesh has top the list of pollution, traffic jam, road accident and terrorism then going to a place for recreation often risk the lives of the city dwellers. These force the people to look for some home based entertainment facilities like video and audio means to fulfill the recreational requirement. Still people feel the necessity of a media where they can actively participate in enjoyment. As a matter, Internet has come up with its diversification to fulfill such requirement. Now people depend on Internet not only for their utilities purpose but also as a great source of recreation.
Thereby the problem that has been addressed by this study is “Internet as a recreational means a study on Dhaka city”
3. Objectives
3.1 Broad Objective
The broad objective of the study is to determine “Internet as a recreational means “.
3.2 Specific Objectives
The specific objectives of the study are:
o To find out the perception of the consumers for recreation
o To find out the existing facilities available within Dhaka city for entertainment other than Internet
o To find out the people preference for existing recreational facilities other than Internet
o To find out the reasons for not preferring any existing recreational facilities other than Internet
o To find out the service parameters of Internet in entertainment
o To find out the average time spent for recreation
o To find out the reasons of preferring Internet by the consumers as a recreational means than existing outside Internet recreational facilities
o To find out the potentiality of Internet as a successful recreational means
4. Literature Review
Secondary data available in different magazines like Computer Jagot, Shaptahik Binodon etc have been considered in preparing the report. In addition, information regarding the existing facilities of Internet has been downloaded from Internet using different web sight like www.clickmovie.com www.gstol.com www.iflim.com www.mp3.com www.hi5.com www.banglaspace.com etc.
5. Methodology
5.1 Type of Research
The study carried out in the form of exploratory research. Consumers are interview by a structured, designed questionnaire to determine their means of recreation other than Internet, find out the reasons for preferences of Internet as an alternative to that and the overall usage trend of Internet. This is basically a qualitative research, where some of the data have been also quantified using statistical tools.
5.2 Type and Sources of Information
The study is mainly based on the primary data. Very few secondary data has been used to generate the exploration of the study. Both primary and secondary data is used for the report. But secondary data is collected from Internet, publications and for primary data, consumers are considering as the main source.
5.3 Sampling Plan
5.3.1 Definition of the population: Target population is defined basing on the use of Internet within Dhaka city. The persons who are use Internet at office/home/cyber cafe during the period of survey will considered as target population of the research.
5.3.2 Sampling Frame: As no consolidated list of Internet users within the Dhaka city is found, therefore preparing a sampling frame from which, specific respondents select will difficult. So the non-probability sampling procedure is followed in selecting the respondents.
5.3.3 Sampling Procedure: Within non probability sampling procedure, two strata basing on age group have been selected. One stratum consists of age group 12 and above, and other one is below 12. Their interests in daily activities as a means of recreation are considered to be different. Initially it appeared to be a non-probability quota sampling procedure. , but subsequently the number of respondents from age group below 12 was found very insignificant. Therefore, the report is prepared almost basing on the response of stratum consist of age group 12 and above. Thereby, it was a non-probability judgmental sampling procedure.
5.3.4 Sample Size: Considering time constraint, the sample sizes that were used for the study was 40. This size combined both stratums of the respondents.
5.3.5 Data Collection: The study is mainly based on the primary data. Very few secondary data has been used to generate the exploration of the study. The following procedures were used in collecting, interpreting and presenting the data required for the study.
6. Limitations
The limitations of the study may be mentioned as follows:
o The complete list of the Internet users of any I.S.P was not found. It caused a major problem in determining the accurate sampling frame and resulted to the biasness of the survey.
o The survey of the research started at the beginning of the course, when the knowledge on questionnaires was very limited. This result a poor design of the questionnaires. However, maximum possible utilization of the responses has been made afterwards using number of statistical tools.
o The nature of the research requires a large sample to get the actual view of the consumers. Due to the strength of the research team and time limitation, it was not possible to conduct with a large sample.
7. Findings
7.1 Facts and Figures
Through the questionnaires both the qualitative and quantitative data have been obtained. This section only presents the quantitative data in a tabulated form, which are interpreted, subsequently with the qualitative data obtained for the study. Due to the design of the questionnaires maximum quantitative data have been obtained as ordinal data. So for better interpretation, a value considering the total options has been assigned to each number. For example, if a respondent has ranked five options available in a question assigning 1 to the highest and 5 to the lowest, then the option getting 5 has been assigned 1 and option getting 1 has been assigned 5. Values assigned by 40 respondents on any particular option are considered as total value for that option. These are shown as below:
7.1.1 Classificatory Data All the respondents who qualified for the study as a sample unit have been considered for this section. This classification is shown basing on the gender, age, marital status, occupation etc. This classification is required because the perception of recreation, view towards Internet was found different basing on this classification.
Table-1: Gender Class
| Married | Unmarried | Total | |
| Male | 7 | 25 | 32 |
| Female | 3 | 5 | 8 |
| Total | 10 | 30 | 40 |
7.1.2 Age Distribution As the sampling was a judgmental one, so attempt was made to find out maximum respondents out of the above 12 age group stratum and also respondents from age group below 12 strata. However during survey, the respondents of below 12 age strata were found very less. The distributions of different age group are shown below:
Table-2: Age Distribution of the Respondents
| Gender | Below12 | 12-15 | 16-20 | 21-25 | 26-35 | Above 35 | Total |
| Male | 1 | 1 | 2 | 18 | 9 | 1 | 32 |
| Female | – | 1 | 1 | 4 | 2 | – | 8 |
| Total | 1 | 2 | 3 | 22 | 11 | 1 | 40 |
7.1.3 Occupation Pattern Occupation is related with the income, education and social status, which greatly influence the consumers in considering their recreational facilities. The distribution of the respondents is shown below. Please note that as the sampling method is non-probability one so the respondents were mainly selected from a group who are likely to use Internet as a recreational means.
Table-3: Occupation details of the Respondents
| Gender | Govt. Service | Private Service | Business | Student | Home Maker | Others | Total |
| Male | 7 | 7 | 5 | 13 | – | – | 32 |
| Female | – | 2 | – | 5 | 1 | – | 8 |
| Total | 7 | 9 | 5 | 18 | 1 | – | 40 |
7.1.4 Preference of Recreational Habit Prioritization of consumers for different events as a means of their recreation are mentioned as follows:
Table-4: Respondents Recreational Habit Preference
| Events | Priority from One to Thirteen | Total Value | ||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | ||
| Music | 15 | 8 | 5 | 4 | – | 1 | – | 4 | – | – | – | – | – | 418 |
| Movie | 8 | 9 | 3 | 2 | 6 | 1 | 2 | 1 | 2 | – | – | – | – | 357 |
| Cable TV | 4 | 6 | 6 | 2 | 1 | 2 | 1 | 1 | 2 | 2 | – | – | – | 266 |
| Novel | 2 | 2 | 4 | 1 | 2 | 1 | 2 | 1 | 1 | 2 | 2 | – | – | 169 |
| News paper | 1 | 2 | 6 | 4 | 2 | 3 | 1 | – | – | 2 | 2 | 1 | 1 | 209 |
| Magazines | 1 | 4 | 2 | 1 | – | 1 | 1 | 2 | 3 | – | 1 | – | 1 | 139 |
| Sleeping | 1 | – | 2 | 4 | 2 | 2 | 2 | 1 | 1 | 2 | 1 | 4 | – | 153 |
| Gossiping | – | 3 | 2 | 4 | 2 | 2 | 3 | 1 | 2 | – | – | 1 | 1 | 172 |
| Traveling | 3 | – | 2 | 5 | 2 | – | 1 | – | 1 | 1 | 1 | 2 | 1 | 153 |
| Fast food | 2 | 1 | 3 | – | – | 1 | 2 | 1 | 2 | 2 | 3 | – | 1 | 127 |
| Games | 1 | 3 | 3 | 3 | 6 | – | – | 1 | 2 | – | 2 | 2 | – | 192 |
| Shopping | – | – | – | 4 | 1 | 2 | 1 | 2 | – | 4 | 1 | 2 | 2 | 109 |
| Going to places like Fantasy Kingdom | – | 1 | – | 2 | – | 4 | 1 | 1 | – | – | 2 | 2 | 5 | 92 |
FIGURE 1: Respondents preference for different event as a means of recreation
Source: Primary Data
7.1.5 Preference of Existing Recreational Facilities other than Internet Presently within Dhaka city different types of recreational facilities are available to the consumers other than Internet. But all of the recreational facilities are not considered as a means for recreation due to various reasons. A summary of the consumers’ consideration for those recreational facilities as means of recreation is shown in the next page:
| Ser | Places | Number of respondents consider as means of recreation | |
| Total No | % | ||
| 1 | Different Places like Shishu Park, Fantasy Kingdom, Botanical garden etc | 36 | 90 |
| 2 | Different River/ Lake site | 26 | 65 |
| 3 | Fast Food Shops | 34 | 85 |
| 4 | Shopping Complex | 33 | 82.5 |
| 5 | Historical places like Museum, Sonargaon etc | 26 | 65 |
| 6 | Cable Network | 38 | 95 |
| 7 | Cinema Hall | 17 | 42.5 |
| 8 | Cultural Activities (Like stage drama, art exhibition, Fashion show) | 35 | 87.5 |
| 9 | College/Universities Campuses | 26 | 65 |
Table-5: Respondents Preference of Existing Recreational Facilities
6.1.6 Preference of Internet Recreational Facilities There are number of options available in the Internet as a means of recreational. The respondents due to different reasons do not equally prefer all the facilities. A summary of the respondents’ preference is shown below:
Table-6: Respondents Preference for Internet Recreational Facilities
| Events | Priority from one to Seventeen | Total Value | ||||||||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | ||
| Music | 6 | 11 | 3 | 0 | 4 | 2 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 428 |
| Movie | 2 | 3 | 4 | 1 | 2 | 2 | 3 | 3 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 284 |
| Voice Chat | 2 | 3 | 5 | 1 | 3 | 4 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 268 |
| Normal Chat | 9 | 5 | 3 | 9 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 441 |
| Video Chat | 0 | 2 | 3 | 1 | 3 | 1 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 171 |
| Net 2 Phone | 0 | 3 | 3 | 3 | 0 | 4 | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 212 |
| Games | 0 | 1 | 3 | 3 | 5 | 4 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 240 |
| Adult Site | 0 | 2 | 1 | 1 | 2 | 2 | 3 | 1 | 1 | 3 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 203 |
| Mediator | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 3 | 1 | 0 | 0 | 0 | 39 |
| Net meeting | 0 | 0 | 2 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 3 | 0 | 2 | 0 | 0 | 0 | 86 |
| Classic Stories | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 4 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 103 |
| Poems | 0 | 0 | 0 | 4 | 0 | 0 | 1 | 1 | 1 | 2 | 1 | 1 | 0 | 2 | 1 | 0 | 0 | 126 |
| Advertisement | 1 | 0 | 1 | 2 | 0 | 1 | 1 | 2 | 0 | 1 | 5 | 1 | 0 | 0 | 0 | 0 | 0 | 152 |
| Internet Shopping | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 4 | 2 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 77 |
| E- mail | 17 | 5 | 6 | 1 | 3 | 2 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 568 |
| Group Meeting | 0 | 1 | 0 | 2 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 80 |
| Browsing | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 81 |
7.1.7 Internet Usage Pattern of the Consumers Respondents were asked about the time they spend for Internet as a whole and within that time how much time they use for recreation purpose. To generate a usage pattern of In- ternate, a gap of five years duration was selected between the usage rates of the consumers. The summary of the result is projected below:
Table 7: Respondents Usage Time of Internet
| Respondents No | Daily Time Spent For Internet (Min) | Daily Time Spent For Recreation (Min) | |||
| Before 5 Yrs | Now | Before 5 Yrs | Now | ||
| 1 | 60 | 60 | |||
| 2 | 240 | 120 | |||
| 3 | 20 | 60 | 10 | 30 | |
| 4 | 60 | 40 | |||
| 5 | 150 | 90 | |||
| 6 | 120 | 60 | |||
| 7 | 300 | 120 | |||
| 8 | 300 | 120 | |||
| 9 | 60 | 30 | |||
| 10 | 30 | 30 | |||
| 11 | 120 | 60 | |||
| 12 | 120 | 30 | |||
| 13 | 120 | 240 | 60 | 180 | |
| 14 | 60 | 30 | |||
| 15 | 60 | 25 | |||
| 16 | 180 | 60 | |||
| 17 | 60 | 30 | |||
| 18 | 60 | 20 | |||
| 19 | 120 | 90 | |||
| 20 | 120 | 10 | |||
| 21 | 60 | 30 | |||
| 22 | 60 | 20 | |||
| 23 | 30 | 20 | |||
| 24 | 120 | 60 | |||
| 25 | 60 | 50 | |||
| 26 | 60 | 40 | |||
| 27 | 120 | 60 | |||
| 28 | 120 | 60 | |||
| 29 | 120 | 60 | |||
| 31 | 30 | 10 | |||
| 32 | 120 | 60 | |||
| 33 | 240 | 120 | |||
| 34 | 240 | 180 | |||
| 35 | 60 | 420 | 15 | 60 | |
| 36 | 240 | 180 | |||
| 37 | 120 | 240 | 60 | 60 | |
| 38 | 120 | 60 | |||
| 39 | 180 | 60 | |||
| 40 | 120 | 60 | |||
7.1.8 Preferences of Using Internet at Different Places For the study, only those person uses Internet at office/ cyber café/ home have been considered. Reasons for using at different places vary one to another. Respondents’ preference for different reasons to different places is shown below:
Table-8: Respondents Preference for Using Internet at Home
| Reasons | Priority from One to Five | Total Value | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| Total privacy | 12 | 5 | 3 | 1 | 4 | 95 |
| No time urgency | 4 | 10 | 7 | 4 | 2 | 91 |
| Relaxed environment | 8 | 9 | 8 | 2 | 2 | 106 |
| Easy to interact and remain update | 1 | 2 | 4 | 11 | 5 | 52 |
| Regular user | 4 | 1 | 3 | 8 | 10 | 59 |
Table-9: Respondents Preference for Using Internet at Cyber Cafe
| Reasons | Priority from One to Six | Total Value | |||||
| 1 | 2 | 3 | 4 | 5 | 6 | ||
| Less cost | 12 | 7 | 0 | 1 | 0 | 1 | 110 |
| Non availability of connection at home | 5 | 4 | 3 | 1 | 5 | 0 | 75 |
| Occasional user | 3 | 5 | 2 | 4 | 1 | 0 | 65 |
| Gathering of friends | 1 | 3 | 7 | 1 | 1 | 1 | 55 |
| No restriction in visiting any site | 0 | 1 | 2 | 0 | 3 | 1 | 20 |
| Hi Speed | 1 | 0 | 2 | 2 | 0 | 1 | 21 |
Table-10: Respondents Preference for Using Internet at Office
| Reasons | Priority from One to Seven | Total Value | ||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Non availability at house | 2 | 1 | 4 | 0 | 0 | 0 | 0 | 40 |
| Difficult to manage time at home and cyber cafe | 6 | 2 | 0 | 2 | 1 | 0 | 0 | 65 |
| Utilizing any leisure available at office | 2 | 3 | 4 | 1 | 0 | 0 | 0 | 56 |
| Refresh the mind within work pressure | 1 | 9 | 0 | 2 | 01 | 0 | 0 | 72 |
| Number of Internet users are more at home | 1 | 0 | 0 | 2 | 3 | 0 | 0 | 24 |
| More personalized environment | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 12 |
| No payment is required | 1 | 0 | 0 | 0 | 0 | 3 | 0 | 13 |
7.1.9 Reasons for not Preferring the Existing Recreational Facilities other than Internet Respondents were asked in a structured form regarding the reasons for which they may not prefer going to existing recreational facilities available within Dhaka city. Their opinions regarding those reasons are presented as below:
Table-11: Reasons Against Existing Recreational Facilities of Dhaka City
| Reasons | Priority from One to Eleven | Total Value | ||||||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | ||
| High cost of entertainment | 6 | 3 | 3 | 2 | 3 | 1 | 1 | 0 | 3 | 1 | 0 | 182 |
| Law and Order situation | 9 | 10 | 3 | 3 | 2 | 0 | 2 | 0 | 0 | 1 | 2 | 278 |
| Inadequate games and sports facilities | 6 | 3 | 3 | 2 | 3 | 1 | 1 | 0 | 3 | 1 | 0 | 182 |
| Poor environment | 7 | 11 | 5 | 4 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 284 |
| Traffic jam | 5 | 5 | 7 | 3 | 1 | 1 | 3 | 1 | 0 | 0 | 0 | 224 |
| High rate of road accident | 1 | 3 | 1 | 2 | 1 | 4 | 1 | 1 | 0 | 1 | 0 | 108 |
| Exposure to foreign culture | 0 | 0 | 0 | 1 | 2 | 1 | 3 | 4 | 2 | 1 | 0 | 67 |
| Shortage of time | 2 | 0 | 4 | 1 | 1 | 1 | 4 | 4 | 3 | 1 | 0 | 126 |
| Ease of using Internet | 0 | 0 | 1 | 0 | 2 | 1 | 0 | 1 | 4 | 3 | 1 | 52 |
| No good amusement place | 1 | 1 | 6 | 4 | 3 | 3 | 2 | 0 | 0 | 2 | 1 | 161 |
| Low standard of film | 0 | 1 | 3 | 10 | 2 | 3 | 1 | 2 | 0 | 0 | 2 | 164 |
7.1.10 Respondents Opinion Regarding the Trend of Using Internet Respondents were asked regarding the trend of using Internet. Those who think that the trend is positive, they were also asked regarding the reasons of the positive trend. Their opinions in this regard are mentioned below:
Table-12: Opinions Regarding the Trend of Using Internet
| Respondents | Increasing | Decreasing |
Total |
||
| Number | % | Number | % | ||
| Male | 32 | 100 | – | – | 32 |
| Female | 8 | 100 | – | – | 8 |
| Total | 40 | 100 | – | – | 40 |
Table-13: Reasons for Increasing Trend of Using Internet
| Reasons | Priority from One to Seven | Total Value | ||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | ||
| Personalized environment | 12 | 8 | 1 | 3 | 1 | 0 | 0 | 152 |
| Minimizing the traveling cost | 4 | 6 | 7 | 2 | 0 | 4 | 1 | 116 |
| No restriction especially time in visiting the site | 1 | 8 | 5 | 3 | 2 | 1 | 0 | 100 |
| Avoiding the poor law and order situation | 8 | 4 | 5 | 1 | 4 | 0 | 0 | 121 |
| Pollution free and clean environment | 1 | 9 | 3 | 3 | 1 | 1 | 1 | 94 |
| Easy access to Internet | 10 | 3 | 3 | 4 | 2 | 1 | 0 | 127 |
| Difficult to manage time for going out | 2 | 0 | 8 | 3 | 1 | 6 | 5 | 86 |
7.1.10 Respondents Opinion Regarding the Success of Internet Respondents were asked whether they consider Internet as a successful means for recreation or not. The answers were almost same with a little variation. Persons not considering Internet as a successful means of recreation were also asked the reasons for their answer in a structured way. The summary of these answers is mentioned below:
Table-14: Internet as a Successful Means of Recreation
| Respondents |
Yes |
No |
Total |
||
| Number | % | Number | % | ||
| Male | 2 | 5 | 30 | 75 | 32 |
| Female | 1 | 2.5 | 7 | 17.5 | 8 |
| Total | 3 | 7.5 | 37 | 92.5 | 40 |
Table-15: Reasons for not being a Successful Means of Recreation
| Reasons | Priority from one to five | Total Value | ||||
| 1 | 2 | 3 | 4 | 5 | ||
| Speed | 19 | 6 | 4 | 2 | 0 | 135 |
| Limited international credit card availability | 4 | 3 | 3 | 2 | 6 | 51 |
| High cost of connection | 5 | 11 | 8 | 3 | 2 | 101 |
| Bangladesh is not included in many site | 3 | 5 | 2 | 7 | 2 | 57 |
| Govt. patronization | 3 | 8 | 7 | 2 | 1 | 73 |
7.2 Interpretations of Facts and Findings
This section interprets the facts and figures, which are described above. For better understanding, the related questions as asked to the respondents along with their objectives are also included in this section.
7.2.1 Consumers Perception on Recreation
7.2.1.1 Related Question: Question No 4
7.2.1.2 Data Collected:Presented at table 4 and figure 1.
7.2.1.3 Explanation At the beginning of the paper, recreation has been defined as a relative term that varies one to another. The answers of the question clearly strengthen the concept of recreation. Someone may prefer music as number one means of recreation, where someone may not. Thereby it formed a general concept of recreation as perceived by the respondents. Subsequently many of these events of recreation as included in the recreational facilities of Internet helped to determine the relation of the preferences for recreational facilities in the Internet and outside the Internet.
7.2.2 Recreational Facilities within Dhaka City Other than Internet
7.2.2.1 Related Question: Question No 5 and 11.
7.2.2.2 Data Collected: Presented at table 5 and 11.
7.2.2.3 Explanation Dhaka being the capital of Bangladesh has decorated herself with lot of entertainment facilities. But, failed to ensure a suitable environment for enjoying those facilities. It may be mentioned that the answers of the question no 4 clearly shows that many of the consumers preferred one event as a means of recreation in question number 2 but did not consider the same type of recreational facility in question number 4 for different reasons. The reasons as obtained for all these negative attitudes towards the existing recreational facilities within Dhaka city may be mentioned as bellow:
o Poor Environment has been identified as the most important factor for not preferring existing recreational facilities.
o Poor Law and order situation, which possibly maximum risks the lives of city dwellers is identified as the second most important factor
o Present traffic system of Dhaka city which includes jam, accident etc. discourage people to go out for enjoyment
o Cost has minimized the number of recreational facilities to the consumers. Many of them like fantasy kingdom is beyond many of the consumers as a regular recreational means
o Due to the commitment of human being, people can hardly manage time for outside recreational facilities as a regular means of recreation.
7.2.3 Consumers Orientation with the Internet Recreational Facilities
7.2.3.1 Related Question: Question No 6.
7.2.3.2 Data Collected: Presented at table 6.
7.2.3.3 Explanation People leave in a society. Through this socialism they form bondage and express feelings for each other. Sometimes people want to express their emotions through a media, where they can uninterruptedly express their emotions and are not embarrassed even by the individual to whom he/she wants to communicate. Writing letter is one of those medias. But delay, uncertainty etc. of manual postal system has possibly influenced the consumers to choose the e-mail of Internet as the most preferred recreational means.
The consumers who want to actively interact with each other cannot do that through e-mail. Number of such individuals is possibly maximum. As a result normal chat appears as the second most preferred recreational means of Internet. A more convenient way is the voice chat and video chat where the users can hear each other voice or see each other. But comparatively the responses for these means were low. In addition response for other recreational means like net 2 phone, mediator, poems, advertisement, internet shopping, group meeting were also low. The reasons as obtained from the respondents for such preferences may be mentioned as below:
o A recreational facility, which is common both in Internet and outside the Internet then people are likely to prefer the one which is easy to avail. That happened to the music available in Internet. It takes quite a long time to download any music from Internet at our present system. Whereas playing a CD is quite time saving and easy operation for the consumers. Therefore, music being the most preferred recreational means, in case of Internet it becomes the third priority to the consumers as a recreational means. Same happened to games, poems, classic stories etc recreational facilities of Internet.
o Due to various reasons like inadequate technology advancement, high cost etc people are ignored about the recreational facilities offered by the Internet. As it was found with most of the respondents for video chat, voice chat, group meeting, mediator etc.
o Poor economy of the country also does not allow enjoying some recreational facilities. For example, for not preferring Internet shopping, maximum of the respondents answered the non-availability of International credit card.
7.2.4 Usage Pattern of Internet
7.2.4.1 Related Question: Question No 8,9,10.
7.2.4.2 Data Collected Presented at Table 8, 9 and 10
7.2.4.3 Explanation The data shows that use of Internet is not only influenced by the different offers of Internet as a means of recreation, but also the surroundings that highly influence the consumers in using the Internet. To be more particular, keeping the offers of Internet same respondents preference for other factors were as follows:
- Maximum of the consumers preferred a relaxed environment in using Internet at home. Followed by other reasons like total privacy, no time urgency, regular user, easy to interact and remaining update for using Internet at home. This implicitly means that for recreation people want comfort, relaxation and freedom in the environment of recreation. So creating such an environment will attract more consumers in using Internet as a means of recreation.
- Cyber café, which is basically designed for the Internet users were also found as a source of other recreation. Besides less cost, hi speed, non-availability of Internet connection at home, people were also found to go to cyber café for additional means of recreation like gathering of friends and freedom in visiting any sites. Thereby, the surroundings of Internet again highlight the effect on the consumers in using Internet as a means of recreation.
- The aim of recreation implies the refreshment of mind through any means. That is why, people possibly identified ‘the refreshment of mind within work pressure’ as the top most priority in using Internet at office as a means of recreation. They also highlighted the time constraints in going out for recreation. Responses for other reasons indicate that people want to enjoy their time as much as possible. But due to different constraints, they cannot do that. So whatever of those problems Internet can solve, their dependency also increases on Internet.
- Identifying different reasons as situational influences of using Internet clearly indicate that it is not only the different types of offers that will increase the trend of Internet use. All the situational influences will have a strong effect in the trend of Internet use. So, besides giving importance on enhancing the recreational facilities through Internet efforts should also be taken to improve these situational factors to increase the Internet trend.
6.2.5 Demographic Influence on Using Internet
7.2.5.1 Related Question: 1,2,3
7.2.5.2 Data Collected Presented at table 1,2 and 3.
7.2.5.3 Explanation Few relations could be identified between different factors of personal profile and Internet use as a means of recreations. Those are as follows:
- Out of 5 children within age group below 12, only one could be found using Internet as a means of recreation. This implies that due to lack of technological advancement Internet is yet to be considered as a means of recreations to all age group of consumers.
- A relationship exists between the profession and the trend of using Internet. The central point of this relationship is the time management. It means, the non-availability of time for recreation has influenced people to be Internet bounded for recreation.
Table 16: Relation between Professions and Internet use
| Place | Govt. service | Private service | Business | Student | Home maker | Retired |
| Office | 3 | 8 | 2 | – | – | 0 |
| Cyber café | 1 | 3 | 1 | 12 | – | 0 |
| Home | 5 | 6 | 5 | 14 | 1 | 0 |
From above table it is also noticed that retired personals are not found to be dependent on Internet for recreation. The first reason of such relation is the obvious limitation of the sample, being a biased one it does not equally represent the total population of that age group. However, taking the culture into consideration it can be very well understood, people of that age group find more interest in passing their times with their families. So Internet as a means of recreation appears very less attractive to them. The home maker being almost idle other than enjoying cable TV prefer Internet in communicating to some of her friends and for other recreational facilities. The business persons naturally being busy hardly go to cyber café for recreational facilities, rather enjoy the recreational facilities at home or in their offices whatever time they can manage.
7.2.6 What is the trend of Using Internet?
7.2.6.1 Related Question: Question No 7 and 12.
7.2.6.2 Data Collected Data presented at table 7 and 12
7.2.6.3 Explanation Looking at the result that obtained from table 7 and 12, it is very clear that the trend of using Internet is i