The Products of ROBI

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The Products of ROBI

2.1 History and Background of the Company:

ROBI is the dynamic and leading end-to-end countrywide GSM mobile communication solutions of TM International (Bangladesh) Limited. It is a joint venture company between Telekom Malaysia Berhad and A.K. Khan & Co. Limited which was established in the year 1996 and services launched in 1997 under the brand name ROBI.

ROBI is proud to be associated as part of the Telekom Malaysia Group (TM), which is strong financially, and internationally renowned for its successful ventures like MTN, the market leader the telecommunication industry in Sri Lanka. It has a global presence in 11 countries with staff strength of 30,000 Group wide. TM has recently made a couple of major acquisitions in India and Indonesia in the effort to stamp its presence internationally. In Indonesia, TM has acquired 27.3 per cent interest of PT Excelcomindo Pratama, the third largest mobile operator and in India, 47.7 per cent stake in Idea Cellular. TM hopes to extends its regional and global presence with these new acquisitions.

Since the commencement of its operation, ROBI has been a force to be reckoned with in the telecommunication industry of Bangladesh, being one of the fastest growing mobile communication companies offering comprehensive GSM mobile solutions to more than a million subscribers. Always placing the needs of the customers first, ROBI has been distinctly ahead in offering the “30 Seconds Pulse” from the first minute of talk time. Today, ROBI boast the widest International Roaming service in the market connecting 315 operators across 170 countries. In addition, ROBI is the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh. ROBI was also the first to provide seamless coverage along the Dhaka-Chittaggong highway. With a network covering all 61 (allowable) districts of Bangladesh, coupled with the first Intelligent Network (IN) Prepaid Platform in the country, ROBI is geared to provide a wide range of products and services to customers all over Bangladesh. At the heart of all of ROBI’s success today, is a young dynamic workforce comprising of over 600 highly motivated and skilled professionals.

Today, ROBI is recognized as a leading brand in Bangladesh and this is driven by our persistent pursuit of quality and technology, putting it clearly ahead of the rest. The future with ROBI is promised to be exciting as we strive to employ the best resources and latest technology in offering many more innovative and exciting products and services.

2.2 Objective:

ROBI being one of the leading telecom service providers in Bangladesh goes with the ultimate objective to serve customer better.

2.3 Goal :

To have 3 million subscribers by the end of year 2005.

ROBI has been in constant motion to maintain its commitment to provide subscribers the best possible cellular service. ROBI is looking forward to massive investments to target 3 million subscribers by 2005, facilitated by more than doubling the number of the base stations.

2.4 Vision:

Telecom Malaysia International (Bangladesh) Limited is the biggest Malaysian joint venture company in Bangladesh between Telekom Malaysia Sdn. Bhd. And A.K. Khan Group with its brand name ROBI, which began its journey in the Bangladesh market on 15 th November 1997.

With a vision to be the leading service provider in the ICT sector in Bangladesh, it has contributed considerably to the improvement of teledensity of the country.

2.5 Slogan :

‘CLEARLY AHEAD’

2.6 Achievement:

ROBI, the most preferred GSM service provider in Bangladesh, has reached 1 million plus customer base in mid December of this year.

Telekom Malaysia International (Bangladesh) Limited is the biggest Malaysian joint venture company in Bangladesh between Telekom Malaysia Sdn. Bhd. And A.K. Khan Group with its brand name ROBI, which began its journey in the Bangladesh market on 15 th November 1997.

With a vision to be the leading service provider in the ICT sector in Bangladesh, it has contributed considerably to the improvement of teledensity of the country. This fact is apparent through ROBI’s presence throughout the reaches of Teknaf to Tetulia and the seamless network established along the Dhaka-Chittagong highway. Through aggressive investment to extend network coverage and improving call quality, ROBI has been in constant motion to maintain its commitment to provide subscribers the best possible cellular service. This momentum will envelop 275 upazilas by end this year, and all remaining (allowed) upazillas by 2005. ROBI is looking forward to massive investments to target 3 million subscribers by 2005, facilitated by more than doubling the number of the base stations.

2.7 Organ gram :

3.0 Product and services:

ROBI Post-Paid Products
Post-Paid
ROBI Standard Connection allows both-way BTTB Outgoing and Incoming facilities along with the mobile connection facility.This is a zonal subscription with National Roaming Facility. NWD and IDD call facilities are available under this subscription.
Post-Paid
ROBI Mobile-Plus Connection allows BTTB Incoming facility along with the regular nationwide mobile-to-Mobile connection facility. This product has been first introduced by ROBI in Bangladesh and has enjoyed great popularity since inception.
Post-Paid
This is the most basic product of ROBI featuring both Outgoing and Incoming Mobile –to- Mobile Connection facility and a host of Value Added Services.

Additional Services

  • Calling Line Identification Presentation (CLIP)
  • Call Forwarding/Diverting
  • Call Waiting/Holding
  • Itemized Bill
  • Location Based Tele Ramadan
  • Pre-Paid Billing Information through SMS
  • SMS based Content Service (News, Weather, Ring tones, Logos, Pictures etc)
  • ROBI Mobile – Stock
  • Mobile-Banking Facility
  • Voice Mail Service (VMS)
  • Short Message Service (SMS)
  • Nationwide Roaming (Throughout Country Flat Rate)
  • 24 Hours Customer Care
  • 24/7 Toll free Call Center IVR (Interactive Voice Recorder) Service
  • Toll Free Helpline 123 (from ROBI Number) or 0189-400400 (from any number)

3.1 Robi Post paid tariff plans

Robi PCO PILOT Tariff Plan
All Figures in Taka per min Peak Off peak NBTP
8 am- 8 pm 8pm-12am 12am-8am
Particulars To Robi mobile 1.8 1.45 1.45
To other operator 1.8 1.45 1.45
To BTTB 1.45+BTTB 1.45+BTTB 1.45+BTTB
Incoming From Mobile FREE FREE FREE
From BTTB 1st seven min free then 2 taka per min 1st seven min free then 2taka per min 1st seven min free then 2 taka per min
Pulse:30 second pulse from 1st minute for both incoming and outgoing

Robi- Robi SmsTk1.50 Robi other operators Tk 2.oo

BTTB time band will be applicable for BTTB charges

Security deposit-5000=package price 6500=,Minimum monthly payment Tk. 3000

Security deposit can be increased at any amount (multiple of 500) by the customer

Group talk and Friends and family not allowed

Subscription category: Standard (local+NWD+IDD)

Vat applicable on all tarrif, No line rent
Robi PCO +Tariff Plan
All Figures in Taka per min Peak Off peak NBTP
8 am- 8 pm 8pm-12am 12am-8am
Particulars To Robi mobile 1.50 1.50 1.50
To other operator 2.00 2.oo 2.00
To BTTB 1.50+BTTB 1.50+BTTB 1.50+BTTB
Incoming From Mobile FREE FREE FREE
From BTTB 1st min free then 2 taka per min 1st min free then 2taka per min 1st min free then 2 taka per min
Pulse:15 second pulse from 1st minute for both incoming and outgoing

Robi- Robi SmsTk1.50 Robi other operator Sms Tk 2.oo

BTTB time band will be applicable for BTTB charges

Security deposit-10000=package price 16000=,Minimum monthly payment Tk. 5000

Security deposit can be increased at any amount (multiple of 500) by the customer

Group talk and Friends and family not allowed

Subscription category: Standard (local+NWD+IDD)

Vat applicable on all tarrif, No line rent
Robi PCO Tariff Plan
All Figures in Taka per min Peak Off peak NBTP
8 am- 8 pm 8pm-12am 12am-8am
Particulars To Robi mobile 1.50 1.50 1.50
To other operator 2.30 2.30 2.30
To BTTB 1.50+BTTB 1.50+BTTB 1.50+BTTB
Incoming From Mobile FREE FREE FREE
From BTTB 1st min free then 2 taka per min 1st min free then 2taka per min 1st min free then 2 taka per min
Pulse:30 second pulse from 1st minute for both incoming and outgoing

Robi- Robi SmsTk1.50 Robi other operator Sms Tk 2.oo

BTTB time band will be applicable for BTTB charges

Security deposit-5000=package price 10000=,Minimum monthly payment Tk. 2500/=per month

Security deposit can be increased at any amount (multiple of 500) by the customer

Group talk and Friends and family not allowed

Subscription category: Standard (local+NWD+IDD)

Vat applicable on all tarrif, No line rent
Robi Post paid Tariff(Redefined)
All Figures in Taka per min Peak Off peak NBTP
8 am- 8 pm 8pm-12am 12am-8am
Particulars To Robi mobile 3.5 2.5 1.5
Friends and Family 1.50 1.50 1.50
To other operator 4 3 1.5
To BTTB 4.00+BTTB 3.00+BTTB 1.50+BTTB
Incoming From Mobile FREE FREE FREE
From BTTB 1st seven minutes free then 2 taka per min 1stseven minutes free then 1.5taka per min 1st seven min free then 1taka per min
Pulse:1 second pulse from 1st minute for both incoming and outgoing

Robi- Robi SmsTk1.50 Robi other operator Sms Tk 2.oo

BTTB time band will be applicable for BTTB charges

Under F and F, customers can call up to 3 Robi numbers 24 hours, in 0.80 taka per minute

Vat applicable on all tarrif

3.2 Pre paid products

Pre-Paid Products
Pre-Paid
Unique Features:

  • Both-way connectivity with any Mobile and Land Phone Worldwide (NWD/ISD)
  • 30 Seconds pulse for Charging
  • Pre-Activated SIM card with Pre-Loaded amount for ensuring the instant access
  • No monthly line rent and credit limit
  • Unique Charging even while Roaming
  • Freedom to Roam under ROBI Network (61 districts)
  • Minimum Registration Costs and wide range of handsets option
  • Pre-Paid Information Center – like IVR services
Pre-Paid
Unique Features:

  • Exclusive Nationwide Mobile-to-Mobile connection facility
  • Allows any incoming call from BTTB number
  • Global incoming facility
  • No monthly line rent and credit limit
  • No incoming charge for receiving call from any mobile
  • Introduced by ROBI for the first time in Bangladesh
Pre-Paid
Unique Features:

  • Outgoing and Incoming facilities from any mobile number of any mobile operators
  • No monthly line rent and credit limit
  • No incoming charge for receiving call from any mobile
Additional Services:

  • Call Waiting
  • Call Conference
  • Call Divert
  • Call Barring:
  • Voice Mail Service (VMS)
  • Short Message Service (SMS)
  • ROBI Tele Ramadan

3.3 Robi Pre paid tariff plans:

Robi JOY Tariff Plan
All Figures in Taka per min Peak Off peak NBTP
8 am- 8 pm 8pm-12am 12am-8am
Particulars To Robi mobile 2.5 2.5 2.0
To Robi FnF 2.00 2.00 2.00
To Robi JOY(same pack) 1.50 1.50 1.50
To other operator 4.5 4.5 2.5
To BTTB 1.50+BTTB 1.50+BTTB 1.50+BTTB
Incoming From Mobile FREE FREE FREE
From BTTB 1st min free then 2 taka per min 1st min free then 1.5taka per min 1st min free then 1 taka per min
Pulse:30 second pulse from 1st minute for both incoming and outgoing

Robi- Robi SmsTk1.50 Robi other operator Sms Tk 2.oo

BTTB time band will be applicable for BTTB charges

Vat applicable on all tarrif.

Under F and F ,customers can call up to 3 Robi numbers 24 hours, in 0.90 taka and to joy partner 0.75 taka per minute which is applicable up to 24th June 2006
Robi “PRE PAID” REGULAR Tariff Plan
All Figures in Taka per min Peak Off peak NBTP
8 am- 8 pm 8pm-12am 12am-8am
Outgoing To Robi mobile 4.3 4 2
To Robi FnF 2.00 2.00 2.00
To other operator 4.9 4.9 2.5
To BTTB 4.90+BTTB 4.90+BTTB 4.90+BTTB
Incoming From Mobile FREE FREE FREE
From BTTB 1st min free then 2 taka per min 1st min free then 1.5taka per min 1st min free then 1 taka per min
Pulse:10 second pulse from 1st minute for both incoming and outgoing

Robi- Robi SmsTk1.50 Robi other operator Sms Tk 2.oo

BTTB time band will be applicable for BTTB charges

Vat applicable on all tarrif.

Exceed- 8644, FnF-8363

Under F and F ,customers can call up to 3 Robi numbers 24 hours, in 0.90 taka and to joy partner 0.75 taka per minute which is applicable up to 24th June 2006
New Tariff Plan of Robi EXCEED
All Figures in Taka per min Peak Off peak NBTP
8 am- 8 pm 8pm-12am 12am-8am
Outgoing To Robi mobile 1st Min:4.00 From 2nd Min 2.00 !st Min : 3.50 From 2nd Min:1.75 1st Min 2.60 From 2nd Min 1.30
To Robi FnF 1st Min:2.50 From 2nd Min 1.25 1st Min:2.50 From 2nd Min 1.25 1st Min:2.50 From 2nd Min 1.25
To other operator 1st Min:4.80 From 2nd Min 2.40 1st Min:4.80 From 2nd Min 2.40 1st Min:4.80 From 2nd Min 2.40
To BTTB 1st Min:4.80 From 2nd Min 2.40+BTTB 1st Min:4.80 From 2nd Min 2.40+BTTB 1st Min:2.70From 2nd Min 1.35+BTTB
Incoming From Mobile FREE FREE FREE
From BTTB 1st min free then 2 taka per min 1st min free then 1.5taka per min 1st min free then 1 taka per min
Pulse:20 second pulse from 1st minute for both incoming and outgoing

Robi- Robi SmsTk1.50 Robi other operator Sms Tk 2.oo

BTTB time band will be applicable for BTTB charges

All charges are exclusive of 15% VAT

Exceed- 8644, FnF-8363

Talk to any Robi numbers during early morning (4:00am-6:00am) as 1st Min 2.0;From 2nd Min:1.00 (excluding vat)

3.4 Service Charges

Service Charges
General Service Fees
SL Service Fees (Including VAT)
Post Paid Pre Paid
1 SIM Change in Case of Lost & Damage Tk.100 Tk.100
2 Re-connection / Re-initialization Free Tk.100
3 Ownership Change Tk.100 100
4 Regional Transfer Tk.150 N/A
5 Corporate to Individual Transfer Tk.150 N/A
Migration Fee (Pre-Paid to Pre-Paid) *Conditions Applied
SL Subscription Category Fees (Including VAT)
1 Mobile Link to Standard Tk.1150
2 Mobile Link to Mobile Plus Tk.776
3 Mobile Plus to Standard Tk.374
4 Standard to Mobile Link Free
5 Standard to Mobile Plus Free
6 Mobile Plus to Mobile Link Free

4.0 Recent Activities (ROBI)

ROBI Opens New Customer Care Centre in Barishal

ROBI, the most dynamic GSM service provider of the country has launched a new Customer Care Centre in Comilla city. This is the fifteen Customer Care Centre of ROBI Mr. Md. Nasir Bin Baharom, Managing Director of ROBI inaugurated the centre as chief guest.

The programmed was marked by cutting an inauguration cake by Mr. Md. Nasir Bin Baharom in midst of all the guests and staff members present.

It is an integral part of ROBI’s concern to provide one stop service to its customers. Considering the convenience and ease of accessibility to ROBI customers, this modern Customer Care Centre situated in Barishal can cater to the needs of a greater number of customers six days a week.

With a customer base of over 1.5 million, ROBI has brought 61 districts of Bangladesh under its network coverage and reduced the digital divide of the country significantly. ROBI is also planning to establish such Customer Care Centre in Narayangong, Mirpur, and Jessore by the end of this year.

Mr. Vijay Watson, Chief Operating Officer, Mr. Selvaduray Rajaduray, Chief Financial Officer, Mr. Fazlur Rahman, Director, Coordination, Mr. Zurlani Harun, General Manager IT, Mr. Mashuk Rahman, Head of Corporate Affairs, Mr. Anis Faruk, Deputy Manager, Customer Care, Mr. Farrukh Sayeed, Deputy Manager, Marketing and other senior functionaries of ROBI were present at the ceremony.

4.1 ROBI Introduces “E-Fill”, the First Ever Electronic Recharging Facility

ROBI one of the leading cellular service providers of the country, with over one million customers, formally launched “E-Fill”, the first-ever electronic recharging facility in Bangladesh for Pre-paid Mobile Telephone customers. This unique service will enable ROBI Pre-paid customers to recharge their accounts through SMS from their nearest authorized ROBI outlet without using any scratch card. This first of its kind in the country, the service allows flexible rech

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