Report On Better Health

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Ch#1.Introduction

1.1 Origin of the Report:

Shrimp
cultivation and marketing is played an important role in our economic
development and earning foreign currency. Every year a lot of foreign currency
earn by exporting shrimp.

Shrimp as a food, its
demand and price increasing gradually in the world market with acquiring
highest position. With the view point of scence, shrimp is not fish but in
business view it is well known as a fish. In our country shrimp can be
cultivated through two ways.

·
One is panedia which cultivated
sweet water and brakish water.

·
 Another is Careder which cultivated in normal
and brakish water.

Generally lobsters are
available in the sea-coasts of India and Asia pacific. Naturally where the
temperature of the sea water is below 20 metre .The lobster don’t feel comfort.
They are available in under 162 meter of sea when they are grown. The larba are
available in the sea-coast area or in the river. The availability of the larba
is more available in Cox’s bazar, Technaf, Moheskhali, Chakaria, Khulna,
Bagerhat, Satkhira, etc. In 1975 Bangladesh earn about 11% of its total earning
foreign currency and Bangladesh exported about 30000 metric ton. Different
types of shrimps are exported from the farm sector about 70-80% and rests of
shrimps are used as fulfilling the domestic demand. In the recent year
2004-2005, Bangladesh has exported frozen shrimp about 46533 mt. which is of
2281.59 crore T.k.

Area of cultivation:

District

Places

Categories of informants

Khulna , situated in the southeast of Bangladesh

Botiaghata;Dumuria;Baghmara

Hatchery operator ,hatchery workers farmers , ice
plant workers exports processors women workers middle man

Bagherhat situated in the southeast of Bangladesh

Mongla; Rampal

Hatchery operator ,hatchery workers farmers , ice
plant workers exports processors women workers middle man

Chittagong situated in the southest of Bangladesh

Sagarica road;Sadarghat jetty(landing center)

Boat owners , fishing crews, artisanal fisherman,
processors and middleman

1.2. Objectives of the Report

The main objective of our
report is to provide a crystal clear picture about the production,
distribution, marketing, procedure of lobsters not only in the country but also
throughout the world. We can summarize out objectives as the following:
  • To highlight the marketing sector regarding
    lobsters market not only in our country but also other countries.
  • The scientific production of lobsters in our
    country.
  • To highlight the lickings in the lobsters
    cultivating and marketing sector and to provide the solution of these
    problem.
  • To highlight the procedure that will help to
    realize the fulfill domestic and foreign demand.
  • Another objective is to lower the production
    cost serve it to the local market to a greater extend.
  • No expand the size of the market in the
    countries where it has not been export.
  • Last of all, the ultimate objective is to develop
    the way how to maximize the profit.

1.2.1
Broad objectives

  • The market of lobsters consists of the
    domestic and foreign buyers. And we segment the market based on the
    following characteristics:
  • Income (High
    income groups)
  • Occupation
  • Status (High status)
  • In case of targeting we mainly targeted high
    income and small size of people and the foreign countries. We mainly focus
    on “Right size and growth”. We target the right size and the growth is
    structurally attractive. Thus, the company can ensure the fulfillment of
    its own objectives and resources in relation to that segment.
  • We position our product mainly through the
    competitive advantage. We generally provide our lobsters in the domestic
    and foreign countries in a competitive lower price. We ensure better quality
    then our competitors. Thus, we have created a distinctive place in the
    mindset of the ultimate consumers.
  • We generally provide the ultimate customers at
    a very lower price. We set our price mainly based on the competitive
    pricing strategy in foreign countries but in the domestic market we set
    our price based on the based price.
  • We have developed a sound marketing channel to
    supply the lobsters to the ultimate customer.
  • We develop export channel also to supply it
    overseas. The government launched different policies for assisting the
    lobsters export.
  • We mainly focus on the selective distribution
    strategy.

Supply Chain of Culture Shrimp
Production in Bangladesh 

Supply Chain of Capture Shrimp
Production (Trawling Boats)


  • Export Promotion Bureu (EPB) mainly finds out
    the potential countries that can import the lobster from our country. They
    publishes brochure. From it we can get different promotional ideas and
    potential customers.

The amount
of shrimp that is produced in the Bangladesh is given in the following figure:

Actually the companyruns with shrimp industry. But this report basically focuses on the
Prawn. This report includes the following purpose regarding prawn:

  • To improve the land for cultivating the prawn
    by using the high technology.
  • To improve the protection to the prawn from
    different diseases.
  • To provide sufficient training to the farmers.
  • To provide more effective storing facility to
    ensure better quality.
  • To provide proper marketing channel inside the
    country and the overseas.
  • To increase the transportation efficiency.
  • To create demand in their foreign market
    beside meeting up the local demand.
  • To develop another industry by using the
    by-product of prawn.
  • To develop the infrastructure where the prawn
    are cultivated.
  • To increase the opportunity for creating new
    employment.
  • We want to contribute more in GDP by the prawn
    industry.

1.2.
3 Hypothesis

We have
arranged a survey on two villages namely Domuria and Ashashoni. The population
in these two villages is about 2500. But for our report purpose we have
selected randomly 50 sample from Dumoria and 70 from Ashashori. As we have
applied two tail hypothesis. We have selected more than 30 samples. The purpose
of hypothesis is to measure accuracy and reduction of error in collecting
information. Our manager has followed the following steps in applying the two
tail hypothesis:

we can
calculate the two tail hypothesis-

Area

Mean (production)
from sample

Standard deviation of
sample

Sample size

Dumoria

35

0.60

50

Ashashani

35.2

0.40

70

Now,
we will estimate standard error of the difference between two particular area.

The
estimated standard error of the difference between the samples.

1.2.4
Research Design:

We mainly
collect data from two sources. These are

·
Primary source
·
Secondary source

We collect
primary data from-

·
Personal
direct observation
·
From
local sources
·
Direct
inspection of data collector

:

For
collecting primary data we have gone to village namely polymakhali of Ashashuri
thana of Satkhira district. There are about 1200 people in this village. We
have taken interviews of Mr. Rafiq who is the owner of 12 firm sectors (Gher)
and like him we have taken interview of another 50 person. The information that
we have collected is given later.

We have
collected secondary data by the
following way:

  • Published sources (Internet,
    BSB, Journal)
  • Unpublished source (Opinion of
    the officers of Matshya Bhaban)
  • Co-operative society of fish
    farmers.

Sample size:

The sample
size is 120 people from the population of 1200. And we have chosen randomly.
Thus, we have applied randomly sampling. From Ashashori we have surveyed 70
samples and from the Dumuria we have surveyed about 50 samples.

Area

Sample size

Asasuri

70

Dumuria

50

Total

120 person

Survey:

We have
surveyed for domestic and international market. We have found,
from the survey different information about their total production, the amount
of contribution to the GDP, the amount of exported shrimps.

For domestic market:

According to the income
level of owner of farm (Gher):

Income (Ton)

Frequency

1-5

55

6-10

35

11-15

20

16+

10

Total

120

According to the age of
owner of farm (Gher):

Age

Frequency

30-34

8

35-39

12

40-44

12

45-49

50-54

Total

Table:02

According to the land
ownership of the respondent:

Types of land ownership

Frequency

Rich

18

Middle-class

62

Lower-middleclass

25

Landless

15

Total

120

Table:03

The reason for taking
shrimps cultivation as a profession:

Reason

Frequency

Low capita, more profit

63

Less risk, loss

37

Intension to be capitalist

14

Others

6

Total

120

Table:04

Comparison between
investment and outcomes of respondents:

Investment (Tk)

Outcome (Tk)

30000

42000

80000

112000

150000

195000

Table: 05 Source: Primary collection

From
analyzing the secondary data we can know the contribution to the economy and
percentage of shrimps in GDP. The overall picture is giving in the following
table:

Year

Total export ($)

Total fish export ($)

Total shrimp export
($)

% of shrimp in total
export

% of shrimp in total
fish export

Total GDP

% of share of shrimp
in GDP

2002-2003

6548.44

330.13

297.04

4.54

89.98

52303.7

.48

2001-2002

5986.09

303.39

252.18

4.01

83.12

50630.3

.69

200-2001

5752.02

354.07

322.43

5.61

91.06

49320.9

.49

Source:
Motshya Bhaban


Figure: Contribution of Shrimp to GDP

For international market:

We have
collected data from secondary sources such as

·
Internet
·
BFFEA
·
EPB

Total
export and average unit price of frozen shrimp of Bangladesh:

Year

2001

2002

2003

Total exports ($)

349.75

252.18

297.04

Volume (Kg)

30.2

Price (Per kg)

11.77

8.35

11.59

Major foreign Markets for Bangladeshi Frozen
Shrimps:

Country

2000-2001

2001-2002

Value($mln

% of total fish export

Value($mln

% of total fish export

USA

11.91

34.04

9.74

38.63

UK

5.99

17.11

6.21

24.61

Japan

2.80

8.01

1.14

4.53

Belgium

3.50

10.02

2.65

10.5

Netherlands

4.51

12.89

2.20

8.73

Thailand

0.98

2.79

0.73

2.88

Germany

3.17

9.07

1.62

6.44

China

0.11

0.31

0.06

0.22

France

0.75

2.16

0.44

1.73

Canada

0.42

1.21

0.07

0.27

Italy

0.05

0.15

0.02

0.09

Total

34.19

97.76

24.87

98.63

Shrimp
production and export in different years:

Year

Export (Mln)

2001

279

2002

320

2003

345

2004

380

Analysis of Research design for
domestic market:

From chart
(1) we get arithmetic mean.

We
know,

Income

Frequency (f)

fxi

1-5

3

55

165

6-10

8

35

280

11-15

13

20

260

16-20

18

10

180

Total

= 120

=885

Therefore,
by analysis these data, we can summarize by this way. Every fishery has able to
cultivate the shrimp in their income ability. Here we use pie chart/Bar chart.
Here total population is 2500 but we want to expand our business by analysis
the survey data, if survey data.

Here,
Investment (I) = X (Independent variable) and

Income (I)
= Y (Dependent variable)

Here
r = +1, that mean positive relationship. We can summarize that our climate and
land is favorable is better for fish business.

Analysis of Research design for International
Market Analysis:

Here
we have applied trend analysis of average method year to year, our shrimp
export has increased.

-2.06  -1.56 
 0 
  +1.56

 

Above
these data analysis, we can know that now to improve our business cycle on
marketing and how to and where to our potential export country which can increased
our company profit and increased in GDP.

1.3 Limitations of the Report

Every good side has a bad side. Although the business
activities are running efficiently but there are some limitations that retards
our operation. That may include:

·
Time
limitation
·
Money
limitation
·
Inexperienced
workforce
·
Non-
cooperation of the authority
·
Political
instability
First of all, time is an important
factor. Sometime there is a gap between the cultivating and harvest time. If
the time is not maintained properly there can be a great loss.
This business requires a lot of
money. Sometime we can’t provide the sufficient amount of money that is
required. Besides this, credit facility is not very available and easy in our
country. Besides this, our work forces are not so much trained. They are
ignorant and they not aware about the scientific cultivation. Sometimes the
government does not co-operate with us to perform our activities. Probe is
needed to add and unload the products in the port. These also cause a long time.
After this political instability is very acute in our country. Last of all, the
farming of shrimp is very much dependable on the natural climate which may not
always be in favor. And the attack of virus in the farming land is also a
threat for us.

Ch#2.Organization Part

Profile of the company:

In
1980, the company “Sundarban Shrimp Industries Ltd” was established by the
eight founders namely Ershad, Mamun, Foysal, Iqbal, Delwar, Asanur, Shahin and
Sanzida. The motto of this company is to earning profit through exporting
quality shrimp in overseas as well as to meet u7p the domestic demand. At first
the company mainly dealt with only the Khulna divisional sector and Chittagong
divisional sector. They collected the shrimp from those regions and supply it
to the different government companies. But in 1991 with its experience, the
company first took the initiative steps to directly export it to the foreign
countries and successfully did it. The company mainly deals with three
products:

·
Prawn
·
Lobster
·
Kucho
Chingri

Mission Statement: The mission of the company is to deliver high quality, fresh
product and desired satisfaction.

Vision Statement: The vision is to capture the domestic & foreign Shrimp market within
short period and provide the eco-friendly products.

There
are 10 markets inside the country and mainly 12 countries around the world that
imports shrimp from our company. The countries are: UK, USA, Japan, Belgium, Netherlands,
Thailand, Germany, China, FRANCE, Canada, Spain, and Italy. In our country the
company’s market share is 10% and globally it’s market share is 15%. The total
shrimp industry contributes about 5% in our total GDP, and the company
contributes about 1.09% in our total GDP.

Ch#3.Findings of the Report

By analyzing
their report we come to the following findings:

  • We have been able to conduct a
    survey based on the time, age, investment, and outcomes.
  • We have analyzed the data that
    has been colleted.
  • We have conducted on hypothesis
    based on sampling.
  • We can focus on the limitation
    regarding the farming sector.
  • The focus on the main products
    that we mainly deal with.
  • In order to develop the
    infrastructure we have gained success.

By using
the statistical analysis, the hypothesis that we assume from the population
about the sample, come to conclusion that the error rate is significantly low
between the population mean and the sampling mean.

Ch#4.Recommendations

The
shrimp sector has been geared to export oriented expansion which has resulted
in huge export earnings at the national level and large number of employment
generation in the coastal areas of Bangladesh. However, the achievement is not
impressive on all counts. Therefore, with the growing importance of shrimp as
one of the important export items from Bangladesh, it is important to
efficiently utilize the capacity of shrimp farms and processing plants,
carefully maintain the quality of the exported item through appropriate quality
control measures and internalize the environmental costs arising from the
production process. In order to perform these appropriate policies and a
sectoral strategy are required as the sector suffers from both policy and institutional
failure. As has been mentioned that the NFP 1998 has announced a policy for the
shrimp sector. The policy, however, does not focus on livelihood aspects of the
poor involved in the sector and does not ensure access to resources by the poor
communities and their participation in the decision making process. It also
lacks vision for dealing with some of the trade measures which constrain the
market access capacity of Bangladesh in the developed countries.

In
view of the inadequacies in the shrimp policy to tackle the emerging issues and
the

Challenge
to deal with the emerging compliance regulations at the global level a number

Of
recommendations may be made for the shrimp industry in Bangladesh.

·
Assessment of the Sector
·
Monitoring of Shrimp Farms
·
Increase Yield and Capacity
Utilization
·
Close Supervision of Quality Control
·
·
Awareness Building
·
Market Diversification
·
Coordination of Activities
·
Financial Support
·
Infrastructural Development
·
Ensuring Security and Reducing
Tensions
·
Capacity Building in Trade Issues
·
Mainstreaming of Fisheries Sector
·
Playing a Proactive Role at the
International Level
·
Ch#5. References/Bibliography

AAFTABUZZAMAN,
(2004) “Organic Aquaculture”, National Shrimp Farmer’s

Association,
Dhaka,

ASHLEY,
C AND D CARNEY (1999) Sustainable Livelihoods: Lessons from Early

, Department for International
Development (DFID), UK.

BANGLADESH
BUREAU OF STATISTICS, (2003a) Statistical Yearbook of

Bangladesh
2001, Government of
Bangladesh.

BANGLADESH
BUREAU OF STATISTICS, (2003b) Population Census 2001:

National
Report Provisional), Government
of Bangladesh.

BBS
(2001) Foreign Trade Statistics of Bangladesh, 1999-2000, Bangladesh Bureau of

Statistics,
Dhaka.

BBS,
Statistical Yearbook of Bangladesh, Various Issues.

BHATTACHARYA,
DEBAPRIYA, (2004) Bangladesh Development Forum 2004: Civil

Society’s
Perspective, Centre for Policy D ialogue (CPD), Dhaka.

BFFEA,
(2004) Vision 2008, Environmentally Sustainable Aquaculture Export from

Bangladesh,
Bangladesh Frozen Foods Exporters’ Association, Dhaka.

GOB,
(2002) “Shrimp Aquaculture in Bangladesh: A Vision for the Future”, Department

of
Fisheries, Government of Bangladesh.

GOB,
(2001a) National Land Policy, Ministry of Land, Government of Bangladesh.

GOB,
(2001b) “Report on the Management of Marine Fisheries”, Department of

Fisheries,
Ministry of Fisheries and Livestock, Government of Bangladesh.

GOB,
(1998) National Fish Policy, Ministry of Fisheries and Livestock, Government of

Bangladesh.

GOB,
(1996) New Agricultural Extension Policy, Ministry of Agriculture (MOA),

Government
of Bangladesh.

GOB,
(1992) Environmental Policy, Ministry of Environment and Forest, Government of

Bangladesh.

GOB,
(1983) The Marine Fisheries Ordinance, Ministry of Fisheries and Livestock,

 

 




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